Calculate what you should actually be charging — no made-up formulas.
Honest pricing calculator: real cost, break-even point, and margin using your own numbers. Most businesses don't know what they actually cost to run — here you'll know in 5 minutes.
Calculate My Real Price — Free →Do you sell your time, something you make, or a group cohort?
The formula changes. Pick your model to open the right calculator.
For consultants, agencies, freelancers
I sell my time
Service businesses bleed money on unpaid time, hidden fees, and forgotten overhead. Price your hour based on reality, not guesses.
Open calculator →
For makers, brands, e-commerce
I sell something I make
Materials, labor, freight, packaging, marketplace fees, taxes. Most sellers miss half the cost and wonder where the money went.
Open calculator →
For courses, mentorships, workshops
I sell a group cohort
Courses and mentorships don't cost more when you sell more seats. What you need to know is how many attendees pay the bill — and what each extra one is worth.
Open calculator →
Why you're not making money
Pricing is the blind spot of 9 out of 10 companies.
You're guessing
You set prices based on gut feeling or copying competitors. Neither accounts for YOUR costs.
Costs you can't see
Payment fees, bad debt, your own salary, taxes. They eat 20-40% of what you think is profit.
Revenue ≠ Profit
You bill $10K/month and feel good. But after real costs? You might be making $800 — or losing money.
3 steps. 5 minutes. Your real price.
No spreadsheets. No formulas. We do the math.
Enter your costs
Materials, labor, fixed costs. We flag the hidden ones.
See the truth
Real cost, break-even, minimum price. No surprises.
Set your price
Choose your margin. Compare scenarios. Decide with data.
Pricing Calculator
Up to 3 products or services. Compare side by side.
One client per job. Each job costs your time.
This is usually the biggest cost in a service. Think carefully.
Real cost of labor is usually 20-30% higher than the nominal wage in this country.
Small materials used during the service, software licenses consumed per job, tools that wear out.
Travel, specific software per job, subcontractors, anything you pay per job.
Rent, internet, software, accounting, bank fees, phone, equipment, licenses — everything you pay every month even if you sell nothing. Add it up.
If you don't know, estimate. Underestimate rather than overestimate — a conservative number protects your margin.
Total tax rate on your revenue.
Do you charge VAT/GST separately?
% charged by the processor on the final price. E.g.: Stripe ~4%, Square ~2.9%, PayPal ~4%.
% retained by the marketplace on the final price. E.g.: Amazon 8-15%, Etsy 6.5%, eBay ~13%. Use 0% if direct.
% of the final price paid to salespeople or affiliates.
% of invoices you realistically expect to never get paid. (1-5%)
Profit after all costs. 20-30% is typical.
For comparison.
Before you trust the number:
Unchecked items may mean your price is too low.
Results
Minimum. Below this = loss.
With your desired margin.
Save your progress
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Articles on Pricing
What is Pricing: how to set prices with real margin
Full guide: 6 mistakes that kill margin, hidden costs, 5 methods (cost-plus, markup, value, competitive, dynamic), markup vs margin, 13-point checklist.
How to price services without guessing
Most service providers set prices by 'feeling'. Discover the method that guarantees real margin.
Markup vs Margin: the confusion eating your profit
Do you know the difference? Those who confuse the two discover the problem when cash runs tight.
Break-even: how many clients do you need?
Before investing in marketing, know the minimum you need to sell to not lose money.
Does psychological pricing work?
$9.97 vs $10. $99 vs $100. When it works, when it doesn't, and why.
When to raise prices without losing clients
Clear signs it's time to adjust — and how to do it without scaring anyone.
Fixed vs variable costs: where to cut first?
Not all costs are equal. Learn to prioritize cuts that don't kill operations.
What is Pricing: how to set prices with real margin
Full guide: 6 mistakes that kill margin, hidden costs, 5 methods (cost-plus, markup, value, competitive, dynamic), markup vs margin, 13-point checklist.
How to price services without guessing
Most service providers set prices by 'feeling'. Discover the method that guarantees real margin.
Markup vs Margin: the confusion eating your profit
Do you know the difference? Those who confuse the two discover the problem when cash runs tight.
Break-even: how many clients do you need?
Before investing in marketing, know the minimum you need to sell to not lose money.
Does psychological pricing work?
$9.97 vs $10. $99 vs $100. When it works, when it doesn't, and why.
When to raise prices without losing clients
Clear signs it's time to adjust — and how to do it without scaring anyone.
Fixed vs variable costs: where to cut first?
Not all costs are equal. Learn to prioritize cuts that don't kill operations.