Most financial dashboards lie to sell you a course. This one doesn't.
Honest KPI dashboard: 18 indicators calculated from your own numbers — margin, CAC, LTV, churn, runway. Zero invented benchmarks. Enter revenue, expense and clients and see your business's real health.
Calculate My KPIs — Free →Example: What the KPI Dashboard looks like
Indicators change based on the sector you choose. Pick an example below.
Net Result
12.4%
Revenue minus expenses, as % of revenue
MRR
$5,420
Monthly recurring revenue
Avg Ticket
$301
Revenue / active clients
Churn
4.2%
Cancellations as % of active base
CAC
$420
Cost to acquire each new client
LTV
$7,167
Expected revenue over client lifetime
LTV/CAC
17.1x
Return for every dollar spent on acquisition
Runway
14 months
Months the cash sustains operations
Illustrative figures. Your dashboard uses the data you enter.
Articles on KPIs
Burn Rate Calculator: Gross vs Net Burn
Calculate gross burn, net burn, and the hidden costs founders forget before runway looks healthier than it really is.
CAC vs LTV Calculator: Is Growth Profitable?
Calculate whether acquisition is profitable, what LTV/CAC ratio means, and when growth is creating cash pressure instead of value.
Runway Calculator: How Long Your Cash Lasts
Calculate runway from current cash and net burn, then see what each runway range means for hiring, fundraising, and survival.
Customer Churn: 5 Reasons Customers Leave
See why customers leave, how monthly churn compounds, and what to fix first before retention problems reach cash flow.
Gross Burn vs Net Burn: Which One to Use for Runway
Gross burn and net burn are two numbers — and both matter. Using the wrong one for runway distorts cash reality by months.
MRR vs ARR: The Real Difference and When to Use Each
MRR and ARR aren't the same metric viewed from different angles. They serve different functions — and using the wrong one distorts decisions.
SaaS Metrics Guide: The 8 Numbers That Actually Matter
MRR, churn, CAC, LTV, runway, burn rate. The 8 numbers that separate SaaS that survives from SaaS that dies — no fancy formulas, real numerical examples.
Extend Your Runway 90 Days Without Raising Money
Underestimated burn is the number-one cause of cash surprises. Three levers to extend runway without raising or diluting.
MRR Dashboard Mistakes: 5 Numbers Yours Is Missing
What most people call MRR isn't MRR. The 5 numbers every dashboard needs, and why growing $750 while losing $700 isn't growth.
18 Essential Business KPIs Every Founder Should Track
You don't need to track all 18 at once. You need to know they exist and pick the right ones for where your business actually is.
Gross Margin vs Net Margin: Which One Actually Matters and Why
A company with 80% gross margin can still be in the red. Sounds impossible. It isn't.
MRR Calculation: 5 Hidden Traps That Inflate Your Numbers
Growing recurring revenue doesn't mean a healthy business. The 5 hidden components, the common calculation errors, and what to watch beyond the total.
What Is a KPI: Meaning, How to Define It, Examples by Area
What a Key Performance Indicator actually is, how it differs from a regular metric, the SMART criteria for defining one.
MRR Explained: How to Calculate and Why It Matters
MRR is the predictable revenue you get every month. How to calculate, what to watch (New, Churn, Expansion), and why investors look at it first.
Burn Rate Calculator: Gross vs Net Burn
Calculate gross burn, net burn, and the hidden costs founders forget before runway looks healthier than it really is.
CAC vs LTV Calculator: Is Growth Profitable?
Calculate whether acquisition is profitable, what LTV/CAC ratio means, and when growth is creating cash pressure instead of value.
Runway Calculator: How Long Your Cash Lasts
Calculate runway from current cash and net burn, then see what each runway range means for hiring, fundraising, and survival.
Customer Churn: 5 Reasons Customers Leave
See why customers leave, how monthly churn compounds, and what to fix first before retention problems reach cash flow.
Gross Burn vs Net Burn: Which One to Use for Runway
Gross burn and net burn are two numbers — and both matter. Using the wrong one for runway distorts cash reality by months.
MRR vs ARR: The Real Difference and When to Use Each
MRR and ARR aren't the same metric viewed from different angles. They serve different functions — and using the wrong one distorts decisions.
SaaS Metrics Guide: The 8 Numbers That Actually Matter
MRR, churn, CAC, LTV, runway, burn rate. The 8 numbers that separate SaaS that survives from SaaS that dies — no fancy formulas, real numerical examples.
Extend Your Runway 90 Days Without Raising Money
Underestimated burn is the number-one cause of cash surprises. Three levers to extend runway without raising or diluting.
MRR Dashboard Mistakes: 5 Numbers Yours Is Missing
What most people call MRR isn't MRR. The 5 numbers every dashboard needs, and why growing $750 while losing $700 isn't growth.
18 Essential Business KPIs Every Founder Should Track
You don't need to track all 18 at once. You need to know they exist and pick the right ones for where your business actually is.
Gross Margin vs Net Margin: Which One Actually Matters and Why
A company with 80% gross margin can still be in the red. Sounds impossible. It isn't.
MRR Calculation: 5 Hidden Traps That Inflate Your Numbers
Growing recurring revenue doesn't mean a healthy business. The 5 hidden components, the common calculation errors, and what to watch beyond the total.
What Is a KPI: Meaning, How to Define It, Examples by Area
What a Key Performance Indicator actually is, how it differs from a regular metric, the SMART criteria for defining one.
MRR Explained: How to Calculate and Why It Matters
MRR is the predictable revenue you get every month. How to calculate, what to watch (New, Churn, Expansion), and why investors look at it first.