Your product costs more to make than you think.
Materials, labor, freight, packaging, marketplace fees, taxes. Most sellers miss half the cost and wonder where the money went.
Calculate My Product Price — Free →Built for makers, brands, e-commerce sellers, and D2C operators. Price each unit with every real cost — from raw materials to Amazon fees — before you set the tag.
Pricing Calculator
Up to 3 products or services. Compare side by side.
You make it, each unit costs more materials and labor.
Physical materials, components, packaging, inbound shipping — anything that becomes part of the product or is consumed to make it.
Labor hours that go into making each unit. Your time or employees'.
Real cost of labor is usually 20-30% higher than the nominal wage in this country.
Inbound freight, logistics, small tools that wear out per unit.
Rent, internet, software, accounting, bank fees, phone, equipment, licenses — everything you pay every month even if you sell nothing. Add it up.
If you don't know, estimate. Underestimate rather than overestimate — a conservative number protects your margin.
Total tax rate on your revenue.
Do you charge VAT/GST separately?
% charged by the processor on the final price. E.g.: Stripe ~4%, Square ~2.9%, PayPal ~4%.
% retained by the marketplace on the final price. E.g.: Amazon 8-15%, Etsy 6.5%, eBay ~13%. Use 0% if direct.
% of the final price paid to salespeople or affiliates.
% of invoices you realistically expect to never get paid. (1-5%)
Profit after all costs. 20-30% is typical.
For comparison.
Before you trust the number:
Unchecked items may mean your price is too low.
Results
Minimum. Below this = loss.
With your desired margin.
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Articles on Pricing
What is Pricing: how to set prices with real margin
Full guide: 6 mistakes that kill margin, hidden costs, 5 methods (cost-plus, markup, value, competitive, dynamic), markup vs margin, 13-point checklist.
How to price services without guessing
Most service providers set prices by 'feeling'. Discover the method that guarantees real margin.
Markup vs Margin: the confusion eating your profit
Do you know the difference? Those who confuse the two discover the problem when cash runs tight.
Break-even: how many clients do you need?
Before investing in marketing, know the minimum you need to sell to not lose money.
Does psychological pricing work?
$9.97 vs $10. $99 vs $100. When it works, when it doesn't, and why.
When to raise prices without losing clients
Clear signs it's time to adjust — and how to do it without scaring anyone.
Fixed vs variable costs: where to cut first?
Not all costs are equal. Learn to prioritize cuts that don't kill operations.
What is Pricing: how to set prices with real margin
Full guide: 6 mistakes that kill margin, hidden costs, 5 methods (cost-plus, markup, value, competitive, dynamic), markup vs margin, 13-point checklist.
How to price services without guessing
Most service providers set prices by 'feeling'. Discover the method that guarantees real margin.
Markup vs Margin: the confusion eating your profit
Do you know the difference? Those who confuse the two discover the problem when cash runs tight.
Break-even: how many clients do you need?
Before investing in marketing, know the minimum you need to sell to not lose money.
Does psychological pricing work?
$9.97 vs $10. $99 vs $100. When it works, when it doesn't, and why.
When to raise prices without losing clients
Clear signs it's time to adjust — and how to do it without scaring anyone.
Fixed vs variable costs: where to cut first?
Not all costs are equal. Learn to prioritize cuts that don't kill operations.