Your product costs more to make than you think.
Materials, labor, freight, packaging, marketplace fees, taxes. Most sellers miss half the cost and wonder where the money went.
Calculate My Product Price (free) →Built for makers, brands, e-commerce sellers, and D2C operators. Price each unit with every real cost, from raw materials to Amazon fees, before you set the tag.
Pricing Calculator
Up to 3 products or services. Compare side by side.
You make it, each unit costs more materials and labor.
Physical materials, components, packaging, inbound shipping. Anything that becomes part of the product or is consumed to make it.
Labor hours that go into making each unit. Your time or employees'.
Real cost of labor is usually 20-30% higher than the nominal wage in this country.
Inbound freight, logistics, small tools that wear out per unit.
Rent, internet, software, accounting, bank fees, phone, equipment, licenses. Everything you pay every month even if you sell nothing. Add it up.
If you don't know, estimate. Underestimate rather than overestimate. A conservative number protects your margin.
Total tax rate on your revenue.
Do you charge VAT/GST separately?
% charged by the processor on the final price. E.g.: Stripe ~4%, Square ~2.9%, PayPal ~4%.
% retained by the marketplace on the final price. E.g.: Amazon 8-15%, Etsy 6.5%, eBay ~13%. Use 0% if direct.
% of the final price paid to salespeople or affiliates.
% of invoices you realistically expect to never get paid. (1-5%)
Profit after all costs. 20-30% is typical.
For comparison.
Before you trust the number:
Unchecked items may mean your price is too low.
Results
Minimum. Below this = loss.
With your desired margin.
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Articles on Pricing
Break-Even Calculator: How Many Sales You Need
Use the break-even formula to find the exact number of customers, units, or monthly revenue you need before profit starts.
Fixed vs Variable Costs: Where to Cut First Without Breaking
When cash tightens, the first reaction is to cut costs. Cut what? Not all costs are equal, and cutting in the wrong place does more damage than the savings
How to Price Services: A Simple Method, No Guessing
When I started offering services I did what most people do: asked three competitors what they charged and picked a number in the middle.
When to Raise Prices Without Losing Customers (Real Playbook)
After 17 years running businesses, I can tell you this: fear of raising prices is the biggest silent destroyer of margin.
Does Psychological Pricing Actually Work? What Research Says
$97 instead of $100. $9.90 instead of $10. $499 instead of $500. Everyone knows the trick.
What Is Pricing: How to Set Prices With Real Margin
What pricing actually is, the 6 mistakes that kill margin, the hidden costs nobody adds, the 5 practical methods (cost-plus, markup, value, competitive.
Break-Even Calculator: How Many Sales You Need
Use the break-even formula to find the exact number of customers, units, or monthly revenue you need before profit starts.
Fixed vs Variable Costs: Where to Cut First Without Breaking
When cash tightens, the first reaction is to cut costs. Cut what? Not all costs are equal, and cutting in the wrong place does more damage than the savings
How to Price Services: A Simple Method, No Guessing
When I started offering services I did what most people do: asked three competitors what they charged and picked a number in the middle.
When to Raise Prices Without Losing Customers (Real Playbook)
After 17 years running businesses, I can tell you this: fear of raising prices is the biggest silent destroyer of margin.
Does Psychological Pricing Actually Work? What Research Says
$97 instead of $100. $9.90 instead of $10. $499 instead of $500. Everyone knows the trick.
What Is Pricing: How to Set Prices With Real Margin
What pricing actually is, the 6 mistakes that kill margin, the hidden costs nobody adds, the 5 practical methods (cost-plus, markup, value, competitive.