KPI Dashboard for E-commerce and Online Stores
Enter online sales, ad spend, visitors and orders. Get e-commerce KPIs: conversion rate, ROAS, CPA, repurchase rate.
Calculate E-commerce KPIs — Free →E-commerce runs on three levers: traffic, conversion, and repurchase. Losing sight of any of them is flying blind. This dashboard calculates conversion rate (orders per visitor), ROAS (revenue per dollar spent on ads), CPA (cost per new client), repurchase rate, avg ticket and gross margin — the indicators that separate e-commerce that scales from e-commerce that burns cash. Comparison: your own time series, not generic numbers from the internet.
- Net Result
- Online Sales
- Avg Ticket
- Gross Margin
- Conversion Rate
- ROAS
- CPA
- Repurchase Rate
- Return Rate
- CAC
- MoM Growth
Articles on KPIs
Gross Burn vs Net Burn: Which One to Use for Runway
Gross burn and net burn are two numbers — and both matter. Using the wrong one for runway distorts cash reality by months.
MRR vs ARR: The Real Difference and When to Use Each
MRR and ARR aren't the same metric viewed from different angles. They serve different functions — and using the wrong one distorts decisions.
SaaS Metrics Guide: The 8 Numbers That Actually Matter
MRR, churn, CAC, LTV, runway, burn rate. The 8 numbers that separate SaaS that survives from SaaS that dies — no fancy formulas, real numerical examples.
Burn Rate Calculator: Find Yours in 5 Minutes
The number running while you're not looking. Gross vs net burn, the 7 items nobody adds, and why growth makes burn rise faster than revenue.
Extend Your Runway 90 Days Without Raising Money
Underestimated burn is the number-one cause of cash surprises. Three levers to extend runway without raising or diluting.
MRR Dashboard Mistakes: 5 Numbers Yours Is Missing
What most people call MRR isn't MRR. The 5 numbers every dashboard needs, and why growing $750 while losing $700 isn't growth.
18 Essential Business KPIs Every Founder Should Track
You don't need to track all 18 at once. You need to know they exist and pick the right ones for where your business actually is.
CAC vs LTV: The Ratio That Decides If You Scale or Bleed
How much it costs to bring a new customer. How much they generate over time. The ratio that separates companies that scale from companies that bleed.
Gross Margin vs Net Margin: Which One Actually Matters and Why
A company with 80% gross margin can still be in the red. Sounds impossible. It isn't.
MRR Calculation: 5 Hidden Traps That Inflate Your Numbers
Growing recurring revenue doesn't mean a healthy business. The 5 hidden components, the common calculation errors, and what to watch beyond the total.
What Is a KPI: Meaning, How to Define It, Examples by Area
What a Key Performance Indicator actually is, how it differs from a regular metric, the SMART criteria for defining one.
MRR Explained: How to Calculate and Why It Matters
MRR is the predictable revenue you get every month. How to calculate, what to watch (New, Churn, Expansion), and why investors look at it first.
Runway: How Long Can Your Business Survive Without New Revenue?
If revenue stopped tomorrow, how many months can your business survive on the cash you have today? That's runway.
Customer Churn: 5 Real Reasons People Quit
Losing 5% a month sounds small. By year-end you've lost half. The 5 real reasons I've seen over the years, and what to do before cash flow notices.
Gross Burn vs Net Burn: Which One to Use for Runway
Gross burn and net burn are two numbers — and both matter. Using the wrong one for runway distorts cash reality by months.
MRR vs ARR: The Real Difference and When to Use Each
MRR and ARR aren't the same metric viewed from different angles. They serve different functions — and using the wrong one distorts decisions.
SaaS Metrics Guide: The 8 Numbers That Actually Matter
MRR, churn, CAC, LTV, runway, burn rate. The 8 numbers that separate SaaS that survives from SaaS that dies — no fancy formulas, real numerical examples.
Burn Rate Calculator: Find Yours in 5 Minutes
The number running while you're not looking. Gross vs net burn, the 7 items nobody adds, and why growth makes burn rise faster than revenue.
Extend Your Runway 90 Days Without Raising Money
Underestimated burn is the number-one cause of cash surprises. Three levers to extend runway without raising or diluting.
MRR Dashboard Mistakes: 5 Numbers Yours Is Missing
What most people call MRR isn't MRR. The 5 numbers every dashboard needs, and why growing $750 while losing $700 isn't growth.
18 Essential Business KPIs Every Founder Should Track
You don't need to track all 18 at once. You need to know they exist and pick the right ones for where your business actually is.
CAC vs LTV: The Ratio That Decides If You Scale or Bleed
How much it costs to bring a new customer. How much they generate over time. The ratio that separates companies that scale from companies that bleed.
Gross Margin vs Net Margin: Which One Actually Matters and Why
A company with 80% gross margin can still be in the red. Sounds impossible. It isn't.
MRR Calculation: 5 Hidden Traps That Inflate Your Numbers
Growing recurring revenue doesn't mean a healthy business. The 5 hidden components, the common calculation errors, and what to watch beyond the total.
What Is a KPI: Meaning, How to Define It, Examples by Area
What a Key Performance Indicator actually is, how it differs from a regular metric, the SMART criteria for defining one.
MRR Explained: How to Calculate and Why It Matters
MRR is the predictable revenue you get every month. How to calculate, what to watch (New, Churn, Expansion), and why investors look at it first.
Runway: How Long Can Your Business Survive Without New Revenue?
If revenue stopped tomorrow, how many months can your business survive on the cash you have today? That's runway.
Customer Churn: 5 Real Reasons People Quit
Losing 5% a month sounds small. By year-end you've lost half. The 5 real reasons I've seen over the years, and what to do before cash flow notices.